The Wellness Organization 

Brand Design & Report 

The Wellness Organization is a mental health and lobbyist organization focusing on the care of people managing chronic illness. Developing a brand that could stand out against the design of medical institutions was vital in fulfilling the goals of the Wellness Organization, the brand needed to feel human, welcoming and approachable to everyone. People with chronic conditions are up to four times more likely to suffer from a mental illness, and care needed to be taken when approaching the brand design. When you’re trying to create an environment to care for people who may be in very dark places, every aspect needs to be considered and done right. 

Read the case study below.