LAG is a user-centred digital broadcasting platform, focused on creating uniquely personal experiences. This project consisted of creating and refining a brand identity and user experience that put the user in full control of their journey while highlighting the unique goals of LAG. To create this, their new identity is centred around three key experiences, Community Challenges, Discoverability and the weekly BANGER playlists. The new brand identity allows for colourful moments and interchangeable iconography to create a personalized experience for each user, elevating the platform above its competition. A full brand identity which included a website, digital collateral and accompanying brand guides were created for LAG.

 

Let's All Game