Conestoga Condors

Brand Identity

The Conestoga Athletics and Recreation department serves as the hub for the Condors varsity teams and the student wellness & recreation experience. Under the black and gold of the Condors is a passion for competitive play and personal growth that lead to the creation of an overarching Condor identity. This identity unified the student experience under the Condor umbrella while allowing for both the varsity and student experience to have distinctive design identities that remained consistent which was implemented across the 2018 and 2019 seasons. This identity lead to increased utilization of Athletics and Recreation programs as well as future planned growth of the department. Included in this identity were new and updated signage & banners, custom typography, logos, digital and print collateral, brand guides, and resources for future growth and development as the Condors continue to rise.